Innovations
Published: January 17, 2017
Innovations
Published: January 17, 2017

A Selection of Successful Products

We're always on the lookout for great innovations and successes from our teams around EMEA. 

Sigma Coatings changes Flexidur names, raises its game

Our team in the Netherlands launched a new and improved Sigma Flexidur range in the third quarter of 2016. As well as improved quality, the assortment now features new, more appealing names: Sigma Flexidur ZK, for instance, is now known as Sigma Flexidur Repair, and is readily mixable and offers better application. The launch was supported by a 360° marketing campaign, using the slogan: “Summer or winter, you fix it with Flexidur”.  

Lazurán wood glaze named 2016 Product of the Year

Congratulations to the team behind Lazurán 3-in-1 Wood Protection Glaze, which has been named 2016 Product of the Year in the wood protection glaze category after receiving the most votes from Hungarian consumers in an extensive online survey! The award-winning glaze, produced and distributed by PPG Architectural Coatings sites in Hungary under the PPG Trilak brand, combines primer, coating and protection glaze in a single product.

Faster, Harder, Better

Our new D8175 Rapid Performance Clearcoat launched across the EMEA region in June. The new product features a five-minute bake at 60 °C and produces an outstanding finish for all types of repair. Along with incredible drying speed, D8175 also offers outstanding hardening properties, excellent polishability, and longer pot life. This ground-breaking new product is also available in our other premium brands, NEXA AUTOCOLOR® Express UHS Clear and MAXMEYER® Extra Clear.

Dum Barev Metal 2-in-1 shakes up the market  

New results confirm that Dum Barev Metal 2-in-1, launched in the Czech Republic in 2014, is a hit Белыйh customers, shaking up the once-stagnant water-soluble metal paints category. Prior to Dum Barev Metal 2-in-1’s 2014 launch, the market for synthetics for metal had been growing markedly faster than that for water-borne paints but that has now changed.

At the beginning of last year, DB Metal 2-in1 accounted for 9% of water-borne paint sales but by the first quarter of 2016 that share had grown to 20% and continues to grow. Keep a look out for more amazing success stories from around EMEA coming soon!