Innovations
Published: July 20, 2017
Innovations
Published: July 20, 2017

The Romanian Trend-Setter - Oskar Paint

The OSKAR brand's offering is premium to super-premium products and it brings high quality, advanced paints to the consumers of its home country Romania and others such as Bulgaria and The Republic of Moldova.

Boasting one of the region's most reputed R&D&I departments, 'OSKAR inoveaza' or 'OSKAR innovates' continues to innovate and provide the highest quality products that science can deliver.

The complete product portfolio includes all types of wall paints (interior and exterior), trims, wood-care and decorative plasters for facades. Its complete offering allows the brand to successfully compete in the domestic and international arenas. All products are designed to incorporate different technologies, specific to the product category or segment, and bring rational consumer benefits that really stand out from the clutter.

The team behind the OSKAR brand are the root of its strength, the fledgling company was launched in 2010 and seven years on, it's grown to become one of the top five most powerful brands in Romania, all thanks to the new development of the local marketing team.

Through extremely compelling TV advertising, the visible dominance of its in-store point of sale and a solid new product development platform, OSKAR managed to become one of the most vocal paint brands in the country with an acknowledged position of 'trend-setter' by both traders and consumers.

One of the stand out products the OSKAR brand has brought to the market is its CERAMIC paint. The paint is scrub-resistant and ultra-washable, it resists dirt and staining and it can even be washed with water and detergent.