Published: March 02, 2020
Published: March 02, 2020

Ignasi Never Accepts the Word ‘Impossible’

Our colleague Ignasi Roig from Spain believes deeply in creating value for our customers. With his deep technical know-how and can-do attitude, he’s a positive influence on all who have the pleasure of working with him.

Ignasi is a great colleague to have. He cares about people, strives for excellence and focuses on customers.
Jo Thompson, innovation & color marketing manager EMEA, Automotive Refinish
This is the reason why his colleagues are so proud to be working alongside him and decided to nominate him as our next #PPGProud hero.

Going from Strength to Strength

Originally from Barcelona, Ignasi joined us 23 years ago as training and technical manager for the Automotive Refinish Iberian team.

Before Ignasi started with us, he had been working as a freelance engineer and also owned his own paint factory!

"I’ve spent all my professional life smelling of paint!"

One Company, Never Standing Still

Since joining our team, Ignasi has been involved in many different roles within the Automotive Refinish business and has enjoyed each job and each team he has managed to the maximum. To him, they’ve each been another opportunity to learn and grow.

"In July 2016, I was invited to my current role as product platform manager refinish for EMEA, for which I relocated to the European headquarters in Switzerland."

Key areas of his current role are to identify customer needs and product gaps, to work with R&D on developing new products, and to help launch them.

I’m very proud to manage a team of people developing and managing the refinish segments’ product portfolios, delivering technical market support, and being involved in the labeling of our products for Automotive Refinish.

A Sense of Humor Helps You to Connect with Colleagues

"Forever striving towards excellence, through continuous self-improvement, Ignasi’s champion mindset means he never accepts the word ‘impossible’," Juan Navarro, business director Iberia, Automotive Refinish.

Ignasi’s in-depth technical knowledge of every aspect of our products and processes means he’s quality- and customer-oriented, placing great emphasis on delivering real value to our customers.

"Ignasi is open minded, quality-oriented, built to cooperate and focused on service," Javier Carre, process & quality director EMEA, Automotive Refinish.

Plus, his excellent sense of humor and commitment to The PPG Way, makes him a great colleague to work alongside. When you ask colleagues about Ignasi, they all agree, it is difficult to choose only some values of The PPG Way that Ignasi represents – he stands for all of them!

Ignasi is really committed to PPG and our values. We can trust in him every day and in every way. He runs all projects like he owns them. Plus, he is always willing to support others.
Alberto Gonzalez, business solutions, digital marketing, communication & branding manager EMEA, Automotive Refinish

When He’s Not Smelling of Paint…

Ignasi loves to cook for others and has even won prizes for baking – his colleague-endorsed Tarte Tatin is incredible!

He also enjoys walking and trekking, gardening, model-making and music – to be more precise, Bruce Springsteen’s music, from which he gets much inspiration.

Twenty-three Years and Counting

Twenty-three years is a long time and as Ignasi says, he was lucky to meet many great people and experience many funny moments with them. Looking back at his career, Ignasi has learned a lot of useful things:

Listening to colleagues and customers, as well as observing end-users, is the key to success. Observing, asking, and listening have to be our source of inspiration.

He loves reading the news and success stories of his colleagues around the world. It reminds him of what a big and great company we are. It, therefore, is fitting that his story now joins them. As Ignasi’s personal outlook is always positive and forward-thinking, we believe him when he says he stands by his motto of “In this company, only great things and successes are to come.”

What makes me #PPGProud are our people. Reading news and enjoying successes from every region, every country, every business unit and every colleague, this is what makes me realize how big and great we are at PPG.

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